Innovation
from idea to value ®
Innovation and target costing
In times of upheaval in markets and technologies, the entrepreneurial development of products, services and customer solutions faces new challenges. We support companies in strategy-based control of the PLM process, in prioritizing key areas of innovation and in the use-led development of solutions with unique selling points and target costing inside - even in disruptive times. The aim of the projects by Seidenschwarz & Comp. is to develop highly profitable key revenue drivers with a valuable product-service mix that lead to exceptional customer satisfaction after market launch.
What is the customer willing to pay for?
Your questions
01
How can the overarching strategy be translated into an innovation strategy?
02
How can a "structured free space" for generating ideas be created and maintained?
03
Which organizational structure offers the best framework for your changing market and customer requirements?
04
Are we well positioned on the market with our products, do we have gaps in our product portfolio?
05
Can we only develop products or also establish solution concepts and new business models?
06
What are our customers willing to pay for? Is this known to the development team?
07
Do you take enough time for the early phase (product definition), or do you want to accelerate there (and pay for it later)?
08
How do I use my development budget and my development resources optimally?
09
Do we have mechanisms to prioritize innovation projects in line with strategy – including complex architecture and platform decisions?
10
Do we test our sales model at an early stage as part of new product developments?
Our offer
Our approach to innovation management includes a wide range of concepts and methods in order to set the necessary framework "before a specific new product is developed". The subject of our projects can be individual elements such as reflecting disruptive business models or the redefinition of an approach to multi-project planning as well as the holistic realignment of an innovation area from pre-development to implementation with the associated questions about innovation organization and innovation process. Overarching working methods such as "agile development", "lean innovation" or the piloting of innovations in "lean start-ups" are explicitly or implicitly included in the project work.
Ultimately, whether innovation management works is always proven by the market success of the products: Innovation only makes sense if it leads to enthusiastic customers and the innovating company measurably increases the “return on innovation”, its profitability and its corporate value. Seidenschwarz & Comp. accompanies the concrete development of hardware/software products, services or customer solutions from idea to value® with our approach to developing profitable main sources of revenue with "Target Costing inside".
Why do some companies innovate more successfully than others? What corporate philosophy is behind it? Who are the leaders who lead and sustainably innovate with and in their companies?
In an interview with Werner Seidenschwarz, Friedrich Nitschke, Wolfgang Plischke and Siegfried Russwurm explain how innovations are created and implemented in their companies. The work takes the reader behind the scenes with the help of innovative success stories - such as the project i from BMW, the SIMATIC from Siemens or the Aspirin from Bayer.
With numerous examples of radical breakthrough innovations and sustainable innovation patterns for entrepreneurs, managers and all readers interested in innovations.
Typical projects
Market segmentation and subsequent market-oriented development of an integrated hardware and software solution for a provider of franking solutions
Redesign of innovation processes at a manufacturer of communication devices
Development of a panel for the Chinese market in the low-price segment
Increase in profitability for the torque motor portfolio of a manufacturer of automation products
Definition of an R&D strategy to achieve the “Innovation World Championship” at a control technology company
Redesign of the market and technology strategy and definition of the product and localization roadmaps derived from this for a broad provider of electrical engineering
Development and evaluation of a service concept for a B2B wholesaler
Target costing for industrial PCs
Further development of an imaging method in radiology for a leading medical technology company