Project examples of innovation, product development and market success (abstract)

  • Recreation of the innovation processes of a consumer electronics provider with the aim to recognize, evaluate and select new technologies at an early stage.
  • Alternative generation, supplier evaluation and comparison with market trends for the innovation of microchips in the telecommunication industry.
  • Target market guided design concept of a major sales volume and profit generating product for a company in the process instrumentation sector including market analysis and market entry concept for Asia, North America and Europe.
  • Build-up of a method and tool-set for market and goal oriented product development with target costing as well as its application in  the worldwide innovation and product development processes of a consumer electronics company.
  • Target costing guided development of communication terminals in Europe and China.
  • Price-performance guided market analysis and product conception of operating panels for the Chinese low end market.
  • Market analysis, roadmapping and product definition of a new product generation of operator devices (incl. definition of the relevant platform) in order to extend global market leadership.
  • Sharpening the product profile of a programming device for production automation in the German market.
  • Global market analysis and development of a product concept for the volume segment of a leading provider of machine tool control and engines.
  • Development of a target cost structure for a producer of presses for the automotive industry.
  • Product concept “in China for China” in order to capture the volume market for a provider of industry automation.
  • Reorientation of the offer and development process of an automotive parts supplier aiming at the early finding of target costs and in the long-term reaching the target costs.